In efforts to counter fake news, Instagram is adding a new feature to flag false information on its platform.
The social network will now identify fake posts with a “false information” notice to alert users about content that seems unreal. In a press release, Facebook explains that the addition engages a combination of user reporting and automation to discern potentially false content and submit it to independent fact-checkers.
Administrators will then proceed to review and flag the content accordingly. If a post turns out to be fake, it will be removed from the Explore and Hashtag pages and be labeled as “false information” with an overlay that prevents viewers from seeing it.
Others who post the same photo will be sent a warning that they could be circulating false information.
Accounts that are consistently flagged will be removed from Explore and Hashtag pages indefinitely.